Program Approach

Expanding on the approach to a comprehensive marketing communications programs typically involves three phases:

Baselining
A series of internal and external research activities designed to objectively identify and then profile all targets of interest – within client company, community, government, media and prospect companies.

Strategies & Tactics
Identifies and measures the reality of the client company’s standing in the industry which leads to a Task-Specific Action Plan detailing creative and media-related angles of attack for all target groups.

Implementation, Tracking and Assessment
Program deployment, program effectiveness research and, if necessary, program adjustments particularly in creative and media areas to increase impact / response.